You don't need a
pricey agency to
design a loyalty program
Loyalty agencies will make you think you need their services to design a loyalty program. You don't.
You need
The Loyalty Program
Design Guide
We're creating your go-to resource with the knowledge and tools to design a loyalty program in just 7 days, while saving you thousands in agency fees.
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Join the waitlist to get notified when your 7-day plan to design a loyalty program without an agency is available.
The Loyalty Program Design Guide
Thinking about launching a loyalty program? This guide is created for:
What's inside?
Every tool you need to design a loyalty program
01
Your 7-day plan to design your loyalty program
Using our 4-box framework, The Loyalty Program Design Guide will give you a 7-day plan to develop the value exchange, communications plan, and promotional campaigns you need to build a program that drives retention and customer participation.
02
12+ Worksheets to document your design choices
Includes over a dozen strategy, design, and planning worksheets and design resources to guide you through the design process. At the end of your 7-day plan these documents will be what you need to move forward with team alignment and program build.
03
Foundational learning on loyalty principles and lingo
Loyalty marketing isn't difficult. But it does have its own language and foundational principles that are important to understand. The Loyalty Program Design Guide has a section that covers loyalty basics plus a glossary of terms to have you speaking loyalty lingo like a pro.
04
Extra advice on building a successful program
We'll give you straight talk about where brands get loyalty right (and often wrong), direct advice on effective practices to design a successful loyalty program, plus our honest take on where to invest your loyalty dollars - the things that loyalty agencies will never tell you.
The Loyalty Program Design Guide for Small Business version focuses on designing programs for loyalty apps found in
e-commerce platforms like Shopify, Wix, and Square.
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Why trust what we have to say?
We want to save you thousands of dollars in needless agency fees.
We’re loyalty marketers with over a decade of experience designing and building loyalty programs for one of those big agencies that probably showed up in your loyalty agency search. We’ve designed countless loyalty programs for Fortune 500 brands and can truthfully say that they all share the same basic structural mechanics. No agency is going to design something different.
We got tired of watching brands waste time and money on activities that generate low value and not enough on the activities that create high value. If it were our money, we would spend less on agency design fees and more on technology, data strategy, customer experience, and marketing.
Join the waitlist.
Get notified when The Loyalty Program Design Guide is available.